The team and advisors at KSL bring together several decades of combined experience across financial services, technology, and product development. Our collective background spans securities finance, trading infrastructure, software engineering, and enterprise platform delivery—reflecting deep expertise in building and scaling mission-critical systems.

KSL was founded by Jae Woo Ha, a former Morgan Stanley Securities Finance trader. The company’s vision has been driven by senior industry leaders, including James Massey, former CTO and current technical adviser with profound financial technology expertise, and Martin Keys, former Head of Securities Lending Technology for Morgan Stanley Asia. Their collective experience, alongside the expertise of the broader team, serves as the cornerstone of KSL’s deep domain knowledge and its unwavering commitment to product excellence.

KSL operates as a product-driven organization. Our teams follow a disciplined, user-centric product development process, ensuring that every feature we deliver directly addresses real-world workflows, regulatory requirements, and the operational challenges faced by financial institutions.

Our development organization is led by seasoned technologists operating within a structured agile framework. We prioritize automation, resilient architecture, continuous delivery, and a strong culture of quality—principles that guide the design and evolution of TruWeb and our broader infrastructure solutions.

Across the company, our broader talent base includes professionals with backgrounds from industry-leading institutions such as ABN AMRO, Barclays, Credit Suisse, Deutsche Bank, Goldman Sachs, HSBC, JP Morgan, Morgan Stanley, Bank of America Merrill Lynch, and Standard Chartered.

For more information about our leadership and team, please contact us.